How Buzz Interactive Boosted Their Growth and Drew in More Clients

Client: Buzz Interactive

Services: Value proposition development, Business growth support

The Client

Buzz Interactive is a web and app development business that specialises in building tools such as online portals and configurators to help client businesses grow. Based in Newquay, Cornwall, the company has a track record of growth and delighting clients.

The Challenge

Buzz approached The Value Engine as sales growth had plateaued. Despite great customer reviews, the company was not getting the level of business it wanted. Buzz worked with The Value Engine to develop a plan for growth.

Insights

Ben (Managing Director, The Value Engine) spent time with the team and end customers to uncover the following insights to kick-start the project.

The business lacked a focused offer, and external messaging was confused.

Buzz has an enviable track record of delivering complex digital solutions, which transform a client’s business. However, the company was struggling to differentiate from other companies that focused on more straightforward website projects.

An over-reliance on referrals for client acquisition

Buzz’s growth had been driven by referral business. To continue their growth story, Buzz needed a more structured and measurable approach to getting new clients.

The Solution

Develop focused offering and message

Ben worked with Buzz to build and communicate an offering that resonated with end customers. “At Buzz, we create online apps, portals and configurators, which delight your customers and save you money.”

Put in a structured sales growth plan

Ben worked with Buzz to develop a data-driven sales growth plan based on Buzz’s turnover goals. The plan set clear targets, actions and metrics for each stage of the customer journey; giving clarity and visibility to the whole team and ensuring that activities were aligned and focused.

Build the internal skillset

To achieve long-term success, the Buzz team needed to develop the skills to build on this work and achieve long-term growth. Therefore, Ben worked alongside the Buzz team to develop internal skills and connect Buzz with the best specialist providers to ensure that the team had the right tools for long-term success.

The Results

A new growth story

Over the last six months, Buzz’s business has gone from strength to strength, with turnover increasing significantly and new recruits coming on board to support the growth.

A sharp and unique offering

The team at Buzz now has a laser-like clarity on their why, who, how and what. This new focus enables smart decision-making and presents a clear and consistent message to the marketplace.

A clear plan for the future

Buzz now has a long-term growth plan and the skills and tools to make it a reality, creating a newfound sense of energy and confidence in the company.

“Working with The Value Engine has made a huge impact on our business. We are now engaging with the right type of clients and our business is growing stronger as a result. What’s more, we have a resilient long-term plan for growth.”

Lindsey Axten (Managing Director – Buzz Interactive)

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