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18 July 2023

Fill the cup / grow the cup

Fill the cup / grow the cup - The Value Engine

Anyone created a world-beating business on a spreadsheetโ“โ“โ“

You know, the one,

๐Ÿ˜ƒ๐Ÿ˜ƒ Turnover grows consistently year on year

๐Ÿ˜ƒ๐Ÿ˜ƒ Costs stay low

๐Ÿ˜ƒ๐Ÿ˜ƒ And the profits, well, they keep growing

There is just one small flaw.

Real life does not work like this…

The economic downturn, double-digit material cost inflation, and staff shortages, umm… They were not part of the model.

And, we all know…

๐Ÿ’โ€โ™‚๏ธ ๐Ÿ’โ€โ™‚๏ธ Progress is normally a winding line

๐Ÿ’โ€โ™€๏ธ ๐Ÿ’โ€โ™€๏ธ Stuff normally takes longer than we expect

๐Ÿงญ ๐Ÿงญ And our plans change as we learn on the journey

Ok, I get it; that’s the problem, so where’s the fix โ“โ“โ“

๐—›๐—ฒ๐—ฟ๐—ฒ’๐˜€ ๐—ฎ ๐—ป๐—ฒ๐˜„ ๐˜„๐—ฎ๐˜† ๐˜๐—ผ ๐—น๐—ผ๐—ผ๐—ธ ๐—ฎ๐˜ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€:

๐Ÿ“ˆ ๐Ÿ“ˆ You do good things, find customers and grow

โ›ˆโ›ˆYou’re at 110% capacity and working 24/7

You throw people at the problem, but to be honest. It’s hard to deliver well and make money.

Stuff falls off the table.

๐Ÿค• ๐Ÿค• You figure something has to change


๐Ÿ› ๐Ÿ›  You invest and build the systems and capability so you can achieve more with less

๐Ÿ“ˆ ๐Ÿ“ˆ And you breakthrough – life is good, sales come in, and profits are up.

๐—ง๐—ต๐—ถ๐—ป๐—ธ ๐—ผ๐—ณ ๐—ถ๐˜ ๐—น๐—ถ๐—ธ๐—ฒ ๐˜๐—ต๐—ถ๐˜€:

Your business is a glass of water, with the glass being your capacity and capability and the water the work.

๐Ÿ’ก๐Ÿ’ก You start by filling the glass, by getting work in

๐Ÿ’ก๐Ÿ’ก The glass gets full – it’s about to overflow

๐Ÿ’ก๐Ÿ’ก So you grow the glass – building, culture, capability and capacity – so you can do more

๐Ÿ’ก๐Ÿ’ก Then it’s time to fill that glass with sales – taking advantage of your new-found abilities.

Still with me?


๐—ฆ๐—ผ ๐˜„๐—ต๐—ฎ๐˜’๐˜€ ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐—ถ๐—ฐ๐—ธ, ๐˜๐—ต๐—ฒ ๐˜€๐—ต๐—ผ๐—ฟ๐˜๐—ฐ๐˜‚๐˜โ“โ“โ“

It’s knowing when you’re in a:

โœ… โœ… Fill the glass season – getting new clients in

โœ… โœ… Grow the glass season – building capability for your next move

โœ… โœ… And aligning your actions to the season

Don’t be so busy that you’re not looking at the water level and the glass overflows.

Because stuff goes wrong there.

๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—ฑ๐—ผ ๐˜๐—ต๐—ถ๐˜€โ“โ“โ“

๐Ÿ’ก๐Ÿ’กGet knowledge and expertise

It’s out there, books, your network, YouTube…

๐Ÿ’ก๐Ÿ’กMake time to build for tomorrow

This is huge – unless you build it, it won’t happen, and it takes time!

๐Ÿ’ก๐Ÿ’ก Be accountable for taking action and get an advisor or mentor

Doing this alone is tough; find someone to help you. Life is easier when you have a guide.

What do you reckon? Does this resonate? Let me know in the comments ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡

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