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30 June 2020

Testing your ideas

Testing your ideas - The Value Engine

How good are your ideas? Pretty good I expect.

Whilst the idea may start as a spark in the imagination, it gets proven and tested when exposed to real customers.

So, if you’re planning a new digital or offline product or service you need to test and break things fast, before committing to the big investment.

Here’s one approach to do that:

1. Make a list of all the things that you’re assuming the customer will do in response to your new offering

2. Identify the key make or break assumptions

3. Find ways to rapidly test these assumptions

4. Carry out the test

5. Document the results

By following this approach, you’re making sure your project is built on firm foundations as opposed to guesses or hunches.

Have a look at this great book by Alex Osterwalder & David J Bland for smart testing ideas

How do you test your new ideas, let me know in the comments below?

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