You’re running a business that has prospered in an offline world. Now you recognise the growing importance of digital to support your continued success in a post COVID19 world. But there is a challenge; in a recent survey whilst most firms recognised the importance of digital, many felt overwhelmed by choice and did not know […]
How good are your ideas? Pretty good I expect. Whilst the idea may start as a spark in the imagination, it gets proven and tested when exposed to real customers. So, if you’re planning a new digital or offline product or service you need to test and break things fast, before committing to the big […]
How can your marketing & innovation actions help your business to survive & thrive in the crisis?
In the first of a 3 part blog series I’ve set out the big picture and suggested some ideas for a coherent short term response. This lays the foundations for medium and long term actions which I’ll consider in parts 2 & 3. […]
“There is no better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” Malcolm X Well it could be argued that my timing is not perfect, starting a business which is all about growth, during a world pandemic! And there […]
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